On February 8, 2026, Bad Bunny headlined the Apple Music Super Bowl halftime show at Levi’s Stadium, becoming one of the most globally discussed performers in NFL history.
The 31 year old Puerto Rican artist performed a tightly choreographed 13 minute set built almost entirely around Spanish-language hits a first for a solo headline act on this stage.
Within minutes, “Bad Bunny Super Bowl 2026” was trending worldwide.
A 13-Minute Set That Dominated the Night
Dressed in an all white outfit bearing “Ocasio” and the number 64, the artist opened with “Tití Me Preguntó” before moving through a medley that included:
• Yo Perreo Sola
• MONACO
• NUEVAYoL
• EoO
The performance closed with “DtMF,” as stadium screens displayed the message:
“The only thing more powerful than hate is love.”
The halftime musical segment lasted approximately 13 minutes, while the full halftime window stretched to roughly 20–25 minutes, including stage transformation.
Who Performed at the Super Bowl 2026?
The NFL and Roc Nation confirmed in September 2025 that Bad Bunny would headline Super Bowl LX.
Surprise guests elevated the spectacle:
• Lady Gaga returned to the Super Bowl stage, performing a Latin-inspired rendition of “Die With a Smile.”
• Ricky Martin appeared during the set.
• Cardi B joined during the “EoO” segment.
• Karol G made an on-stage appearance.
Celebrity appearances included Pedro Pascal and Jessica Alba, generating additional media buzz.
What Time Was the Super Bowl Halftime Show?
Super Bowl LX kicked off at:
• 6:30 PM ET (3:30 PM PT)
• 11:30 PM GMT (UK)
Halftime began between:
• 8:00–8:15 PM ET
• 1:00–1:15 AM GMT
The game concluded at approximately:
• ~10:00 PM ET
• ~2:30–3:00 AM GMT
A full Super Bowl broadcast typically runs three to four hours, depending on gameplay and commercial breaks.
Where Was Super Bowl 2026 Held?
Super Bowl LX took place at Levi’s Stadium in Santa Clara, home of the San Francisco 49ers.
Attendance: 70,823 fans
Broadcast Details
United States:
• NBC
• Telemundo (Spanish-language)
• Peacock / NFL+ (streaming)
United Kingdom:
• Channel 5 (free-to-air)
• Sky Sports NFL
• DAZN Game Pass
Searches for “Super Bowl 2026 UK time” and “what channel is Super Bowl on UK” spiked during the final quarter.
Why This Performance Matters
This was more than entertainment.
It marked one of the first times a Super Bowl halftime show was performed predominantly in Spanish by a solo headliner — a symbolic shift in the NFL’s global strategy.
Puerto Rico is a US territory, and its 3.2 million residents are American citizens. Yet its culture remains distinct. The halftime staging incorporated visual references to Puerto Rican identity, reinforcing that message to an audience exceeding 100 million US viewers.
NFL Commissioner Roger Goodell defended the selection in pre-game remarks, describing the headliner as “one of the most popular entertainers in the world.”
Commercial Impact
According to Forbes, the artist earned $66 million in 2025, driven by global streaming, touring and a Puerto Rico residency.
His 2022 World’s Hottest Tour grossed $314 million, followed by another $200 million-plus tour in 2024.
The Super Bowl appearance further cements his standing among the most commercially powerful performers of the streaming era.
Social Media Reaction
Athletes and celebrities reacted immediately.
NFL veteran J.J. Watt wrote on X:
“Did I understand a single word? No. Was it a vibe? Yes.”
NBA guard Jalen Brunson posted:
“Thank you Benito.”
The performance quickly dominated trending lists across X, TikTok and Instagram.
How Long Is the Super Bowl Halftime Show?
• Musical performance: 12–15 minutes
• Full halftime break: ~25–30 minutes
• Standard NFL halftime (regular season): ~13 minutes
The Super Bowl extends halftime to accommodate large-scale production.
FAQs
What time was the Super Bowl halftime show 2026?
Approximately 8:00–8:15 PM ET (1:00–1:15 AM GMT).
How long was the halftime show?
The performance lasted around 13 minutes.
Who performed at the Super Bowl 2026?
Bad Bunny headlined, with appearances from Lady Gaga, Ricky Martin, Cardi B and Karol G.
Where was Super Bowl LX held?
Levi’s Stadium in Santa Clara, California.
What channel aired the Super Bowl 2026?
NBC in the US. Channel 5 and Sky Sports in the UK.
How long is a Super Bowl broadcast?
Typically three to four hours from kickoff to final whistle.
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